Primary audience
From our questionnaire we were able to see that the majority of the respondents were females aged between 16 and 20. There are many elements of technology featured in the montage including social media as this is what 16 to 20 year olds like to use to communicate. This would help us to advertise and promote the film trailer itself. we also featured groups of people as many like to go out with friends. Also featured on the montage is learning. many people in our primary target audience are still in education/ learning. Lastly we featured hobbies and interests that the primary audience may have including Xbox and shopping.
Our secondary audience were those aged 30+. Many over the age of 30 are in Jobs and have families. Many also like to go out either on business trips or to restaurants or shopping in shops such as Jarrold.
Both of these montages give some information about our primary and secondary audiences and the elements that we have to consider to appeal to them.


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